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Pop - People Over Product | Partnership | Latest news | Lulop

january 31, 2017 - Nissan

For the uninitiated, CES is the annual lollapalooza of trade shows that took place earlier this month and brought together more than 175,000 industry professionals (the show is not open to the public)...



january 30, 2017 - World Sailing

A classically trained concert pianist, Afrodite Zegers (NED) is no stranger to the big stage. So when the pressure was at fever pitch in the final race of the 2017 World Series Cup Miami presented by ...



january 30, 2017 - World Sailing

With the World Cup Series secure going into the Medal Race, 49er sailors #dylanfletcherscott and #stuartbithell (GBR) sailed a clean race and largely stayed out of the fray. They finished fifth, cappi...



january 30, 2017 - World Sailing

For Swiss RS:X sailor #mateosanzlanz, success on the third day of racing at the 2017 World Series Cup #miami presented by Sunbrella was as much about what he didn't do as what he did do. In a gusty an...



january 30, 2017 - Bianchi

Bianchi + Team MTB + ProductTeam Bianchi Countervail extended contracts with Elite Stephane Tempier and Under 23 Chiara Teocchi for 2017 and 2018 seasons. The French rider from Gap, turning 31 next Ma...



january 23, 2017 - Abarth

For the third year running, #abarth will be Official #sponsor and Official Car Supplier of the #yamaha Factory #racing Team that will be competing in the 2017 FIM #motogp World Championship. The scorp...



january 15, 2017 - Adidas

FW17 collection fuses high-end #fashion with soccer cultureCollaboration between #adidas and Gosha inspired by the youth of RussiaCollection presented at an exclusive #fashion show at the Old Stock Ex...



january 10, 2017 - BMW Motorsport

BMW presents America's Cup commitment at Auto Show in Detroit.BMW Motorsport technology used to optimise ORACLE TEAM USA (OTUSA)'s America’s Cup Class (AC50) racing yacht.BMW board member Dr Robertson...



december 21, 2016 - World Sailing

The 2016 Aon Youth Sailing World Championship came to a close in Auckland, New Zealand with Italy lifting the Nations Trophy, an award that recognises the best performing nation overall.Master of cere...



december 17, 2016 - Reebok

Powerful event, hosted by Gigi, honors the next chapter in Reebok’s “Be More Human” brand campaign with a series of physically, mentally, and socially empowering activitiesAly Raisman, Lena Dunham, Ru...



december 15, 2016 - Nike

“In this day and age, there is a lot of stuff that #people play it safe just to get by,” says Mariano. “The #sbxnumberskoston3hyperfeel shoe represents everything we stand for in Numbers: style, creat...



december 12, 2016 - Courmayeur Mont Blanc

Press release available only in original language. Le luci, i colori e la musica di Welcome Winter 2017 hanno aperto stasera a #courmayeur la stagione invernale italiana.L’evento ha dato il via a un c...



november 26, 2016 - Nike

Jordan Brand’s first European store, #jordanbastille, is a pinnacle retail experience that celebrates the performance, style and soul of the brand. It is located at 12 rue du Faubourg Saint Antoine, i...



november 16, 2016 - Sigep

Sigep – Italian Exhibition Group and Carpigiani, strategic partners for Gelato Festival: the culture of Italian artisan gelato, conquering the world The demand for Italian #food culture is constantly ...



november 16, 2016 - Volvo Ocean Race

The Volvo Ocean Race will work more closely than ever with the marine industry’s biggest innovators after agreeing Official Supplier status with a host of major companies for the 2017-18 edition (full...