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may 16, 2018 - Nike
June 14, 1998; Salt Lake City, Utah: Michael Jordan’s jumper with 5.2 seconds remaining seals a #Bulls victory over the Utah Jazz and with it a title, a legacy and a legend.Twenty years later, MJ’s Ch...
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january 26, 2018 - Nike
For the first time in league history, NBA standouts will wear the iconic Jumpman on their chest during the NBA All-Star Game. Today, #jordanbrand revealed its first-ever NBA All-Star Edition uniforms ...
january 08, 2018 - Nike
Both Russell Westbrook’s playing and personal style have a unique flare. Behind each, there is balance between a meticulous attention to detail and a no fear attitude. That’s because since high school...
november 15, 2017 - Nike
Debuting in August 1991, one iconic campaign with #gatorade inspired millions with a cheerful yet simple challenge: “Be #likemike.” The film tapped into the personal aspirations of every viewer and in...
november 10, 2017 - Nike
Jordan Brand continues to expand both on the court and on the field. Today, the University of #oklahoma becomes the third collegiate football program to represent #jordan Brand on the gridiron, and wi...
october 12, 2017 - Nike
The #jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on...
september 11, 2017 - Nike
Reigning MVP Russell Westbrook visited Guangzhou, Shanghai and Taipei last week where he inspired fans and athletes alike with his “Why Not?” approach to basketball and #fashion.More than 2,600 fans g...
september 11, 2017 - Nike
Since 2015, #jordan Brand and #psny have partnered on multiple projects articulating the melding of culture and #sport through #fashion. PSNY’s Dao-Yi Chow and Maxwell Osborne’s emotional tie to #jord...
august 30, 2017 - Nike
“We’ve always explored new materials and technology to create the best game shoe. That was evident when we went to Italy to make the II, and it still rings true today. On the #xxxii, we challenged our...
august 04, 2017 - Nike
On August 4, 2017, #jordan Brand opens its first store in #seoul, Korea: Jordan Hongdae.“The energy and passion we see for #sport and culture in cities across Korea gives us an opportunity to become a...
july 17, 2017 - Nike
Jordan Brand entered mainland China for the first time in 1997. In the 20 years since, fans in Greater China have embraced the brand and inspired it with their passion for Michael Jordan’s legacy and ...
july 12, 2017 - Nike
Michael Jordan’s big league dreams are well documented. In 1994, he returned to the diamond to chase a childhood dream — an effort reminiscent of MJ’s relentless pursuit of greatness regardless of wha...
july 10, 2017 - Nike
The past weekend, #paris hosted the annual international basketball #competition Quai 54 #worldstreetballchampionship. The tournament fuels and celebrates all aspects of basketball culture by inspirin...
june 30, 2017 - Nike
AIR #jordan V: FIVE FOR FALLInspired by Michael Jordan’s high flying dunks, the #airjordan line is deeply rooted in the idea of flight. First it was spelled out on the #airjordan IV tongue, and then i...
june 27, 2017 - Nike
“Why not?” That’s the mindset Jordan Brand family member Russell Westbrook uses to approach every game. From his pregame dancing to late-game heroics, that fearless sense of confidence is what led to ...
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