The #jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on...
“We’ve always explored new materials and technology to create the best game shoe. That was evident when we went to Italy to make the II, and it still rings true today. On the #xxxii, we challenged our...
AIR #jordan V: FIVE FOR FALLInspired by Michael Jordan’s high flying dunks, the #airjordan line is deeply rooted in the idea of flight. First it was spelled out on the #airjordan IV tongue, and then i...
“Why not?” That’s the mindset Jordan Brand family member Russell Westbrook uses to approach every game. From his pregame dancing to late-game heroics, that fearless sense of confidence is what led to ...
This fall, #jordanbrand reimagines, recreates and reintroduces the Air Jordan I, II, VIII, XI and XIII. Each was originally introduced as an oncourt silhouette, but soon took on a life off the court....
“If you were watching College Basketball in the early ‘90s, the Fab Five stuck with you. They brought a new style of play. They had swagger to their game that I hadn’t seen at the college level before...
Jordan Brand family member #russellwestbrook now owns the record for most triple-doubles. The achievement underscores an undeniable reality: Westbrook is in the midst of one of the greatest individual...
On a cold, crisp morning in 1985, famed sports photographer Chuck Kuhn stepped onto a remote Oregon airstrip to shoot a rising basketball star -- Michael Jordan. Rather than wear his team’s iconic red...
During All-Star Week, #jordanbrand is celebrating its history with New Orleans which dates back to Michael Jordan nailing the Carolina game-winning shot of the 1982 collegiate National Championship ga...
On Dec. 25, #jordanbrand is celebrating the Christmas Day tradition of marquee professional basketball match-ups and standout style with a line of player exclusive performance shoes inspired by the cl...
In 1996, #spacejam created a pop-culture phenomenon that introduced an entire generation to the intersection of #sport and culture. #jordanbrand will celebrate the 20th anniversary of the iconic #film...
The #airjordan #xxxichicago reflects on the energy of Michael Jordan’s adopted town — a city that defined a generation of basketball culture.“Michael was the third pick in the draft, so he came in wit...
Since the early 2000s, #airjordan silhouettes have had a strong presence on the gridiron, with several of the game’s greats, including one of the brand’s founding football athletes, receiver Randy Mos...
In the archives of Jordan lore, game-winning shots and gravity-defying dunks sit alongside banned shoes and bold, era-defining aesthetics.1992’s #airjordan VII is emblematic of this truth. Jordan won ...
On June 11, 1997, #michaeljordan overcame fever and fatigue to guide his team to victory over Utah in a crucial Game Five. #jordanbrand Vice President and longtime friend Howard “H” White shares his f...
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