Press release
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december 03, 2015 - Tommy Hilfiger
Tommy Hilfiger celebrates two new store openings in Brazil
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that Mr. #tommyhilfiger celebrated the opening of the brand’s two new stores in São Paulo, Brazil with an exclusive, star-studded red carpet event at Casa Fares.
The event was attended by Tommy and Dee Hilfiger who were joined by celebrities including model Hailey Baldwin and musician Justine Skye, as well as Brazilian VIPs and influencers such as actress and model Fiorella Mattheis; models Marlon Teixeira and Daiane Conterato; racecar driver Nelson Piquet Jr.; photographer J.R. Duran; actress Alexandra Brochen; #fashion bloggers Lala Rudge, Paula Martins, Carol Celico, Enrico Celico, Ucha Meirelles and Francesca Monfrinatti; celebrity stylist Yan Acioli; and socialites Paola de Orleans e Braganca, Tato Malzoni and Kelly Piquet.
Mr. Hilfiger’s visit to Brazil is the culmination of his yearlong program of special initiatives to commemorate the 30th anniversary of his brand, which has also included events in New York, Paris and Beijing, among other cities.
“I am thrilled to be in São Paulo for this final stop on our global 30th anniversary tour to open up our two newest Tommy Hilfiger stores,” said Mr. Hilfiger. “As we celebrate this milestone anniversary and I reflect on my career, I am reminded of what an incredible journey we’ve had over the past 30 years. Since my first collection in 1985, I’ve been fortunate to be surrounded by great friends and business partners who have supported and inspired me throughout the years.”
The party was held in a modern gallery space, which was transformed into an intimate lounge with bespoke décor that included oversized white balloons and a vintage Rolls Royce reminiscent of the Spring 2015 advertising campaign, I DO HILFIGER, as well as LED screens featuring images of the brand’s most iconic moments from the past 30 years. Guests at the event enjoyed signature cocktails and snapped photos against the floral wall while enjoying musical performances by celebrated local DJ Luisa Viscardi and Ms. Skye. After the cocktail, guests were invited to the lower level of the venue for an all-hours after-party DJ’d by São Paulo favorite Igor Cunha.
While in São Paulo, the iconic designer is also hosting a series of special events including a speaking engagement with design students at Fundação Armando Alvares Penteado (FAAP), one of Brazil’s most prestigious universities, and a VIP dinner at Restaurante Fasano hosted in partnership with InBrands CEO Michael Sarkis and Vogue Brasil Editor-in-Chief Daniela Falcão.
The events celebrated the opening of the newest Tommy Hilfiger store on the prestigious Rua Oscar Freire as well as the new JK Iguatemi location. These two stores are the latest addition to a growing portfolio of over 30 Tommy Hilfiger locations in the country.
Friends of the Tommy Hilfiger brand are invited to join the conversation on social media using TommyBrasil.
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