Cookie Consent by Free Privacy Policy website Cupra joins forces with Primavera Sound and Boiler Room for second year running
giugno 01, 2023 - Cupra

Cupra joins forces with Primavera Sound and Boiler Room for second year running

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  • CUPRA returns to host music’s biggest names at #primaverasound #barcelona (1-3 June)
  • The challenger brand also brings its exponential impulse to first-ever #primaverasound #madrid (8-10 June)
  • Bringing the experience to fans across the globe, Primavera on the Decks is launching exclusively in Metahype, CUPRA’s space in the Metaverse
  • The ongoing collaboration is born out of CUPRA’s commitment and passion for music

Continuing its mission to inspire the world from #barcelona, #cupra has reunited with Europe’s leading #festival, #primaverasound, to host the #cupra and #boilerroom x #cupra stages for the second year running, as well as launching a brand-new virtual DJ experience in Metahype for music-lovers across the globe. 

The #festival will take place from 1 - 3 June in Barcelona’s Parc del Fòrum and for the first-ever time in #madrid, from 810 June in the Ciudad del Rock in Arganda del Rey, with the two locations sharing a line-up.

Following the launch of Metahype  CUPRA’s space in the Metaverse  earlier this year, #primaverasound is one of the first brands to join users this summer with Primavera on the Decks.

Located in Metahype’s #primaverasound district, Hypers can practice their DJ skills in a virtual club, unlocking up to four levels as they play.

Born a challenger brand with the desire to create emotional experiences on and off the road, CUPRA’s presence at Primavera reinforces its commitment to music following its recent collaboration with #barcelona singer-songwriter ROSALÍA on a remake of the hit track ‘Abcdefg’.

Sven Schuwirth, COO of #cupra, said: “We are reinforcing our commitment with Barcelona’s iconic #festival, inspiring the world from a city we love. This year’s concept at #primaverasound is ‘I’ll be your mirror’, a declaration that music lovers can find themselves in the festival’s diverse line up of talent, echoing CUPRA’s mission to mirror the next generation's desires both in the real and the digital worlds.”

Artists performing at the #cupra stage in both #barcelona and #madrid include Caroline Polacheck, Maggie Rogers, Loyle Carner, Perfume, Folamour, Bad Religion, VTSS, DJ COCO and more. Mura Masa, 99Ginger, and LustSickPuppy, are just a few of the DJs playing at the #boilerroom x #cupra stage, which will also be live streamed through #boilerroom, one of the world’s largest electronic music streaming platforms.

CUPRA, #primaverasound, and #boilerroom share the same values: to inspire a new generation and challenge the status quo. The continued collaboration in 2023 will create more unique and emotional experiences, cementing CUPRA’s commitment to music.

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