Production-Start for Opel Flagship: The New Insignia

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• More than €500 million investment in production preparation
• Insignia Grand Sport in abalone white stars at employee event
• Opel boss Dr. Neumann praises work so far and emphasizes importance of Insignia

Rüsselsheim.  A new era begins today at Opel’s home plant in #russelsheim; the first Insignia Grand Sport produced to customer order officially rolled off the assembly line on Tuesday. “We have been looking forward to today for a long time; our new flagship has finally arrived. This is an important day for #opel and #russelsheim,” said #opel CEO, Dr. Karl-Thomas Neumann during the celebrations for the start of production of the second generation #opel Insignia. We invested more than €500 million just to prepare for the production of our new flagship.” An Insignia Grand Sport in abalone white with 170 hp 2.0‑liter diesel engine stood in the spotlight at the end of the production line.

Deputy Works Council Chairman, Uwe Baum said: “The team here in #russelsheim has once again demonstrated that they can deliver smooth production start-ups enabling great cars to leave the assembly line. The Works Council is especially grateful to them today, because the new Insignia is an important part of the future for #opel, which would not be possible without the input of these colleagues.”

Dr. #karlthomasneumann also praised the work of the whole team in the #russelsheim plant and added: “The new #opel flagship is a core element of our #product offensive, which will reach a new peak with seven new models this year alone.”

Plant Manager, Michael Lewald thanked his workforce for their great efforts in successfully preparing and executing the start of production during the last months. “Our team did another great job and superbly executed this highly complex production-start. I am proud of our new flagship and the performance of the #russelsheim team.”

The order books for the new Insignia Grand Sport and Sports Tourer opened on February 16. The first three production cars are destined for Poland, Denmark and Germany. The new #opel flagship just made its official world premiere at the Geneva Motor Show. The car will be in dealer showrooms this summer.

Dr. Neumann is confident that the new edition of the #opel flagship will continue the success of its predecessor. Nine hundred and forty thousand (940,000) units of the first generation Insignia – the 2009 European Car Of The Year – have been sold in total, making it the fourth best-selling #opel model.

Based on an all-new vehicle structure, the new Insignia is up to 200 kilograms lighter than its predecessor as well as lower and more spacious inside. The design is athletic yet elegant. One of the technology highlights is the intelligent all-wheel drive system with torque vectoring – torque distribution to individual wheels within milliseconds. The new Insignia also offers a host of driver assistance systems that contribute to safety and make driving more comfortable and relaxing, such as the second-generation IntelliLux LED®matrix headlights, adaptive cruise control (ACC) and active lane assist.