Press Release
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october 09, 2014 - Opel
Opel Corsa and Choupette Pose for Karl Lagerfeld
Fashion designer and photographer Karl Lagerfeld managed to persuade a very special model to join him for a project with Opel – Choupette Lagerfeld.
The couturier’s Birman cat is the star of the 2015 Opel Corsa calendar.
“The recipe ‘Super model on car’ is slowly getting boring. Karl Lagerfeld has found a new and fresh approach to the subject,” said Opel Chief Marketing Officer Tina Müller.
Müller was present for the shooting with Karl Lagerfeld and is delighted with the project.
“The fifth generation of the Corsa has just been launched. In the last 32 years, it has been photographed with numerous supermodels. There was only one way to beat that in a special way: Choupette,” said the marketing expert with a wink.
Lagerfeld followed Choupette’s foray of the new Corsa in a Parisian studio. His camera captured the four-legged star, with 42,000 Twitter followers and radiant blue eyes, getting to know every detail of the new Opel.
No matter whether it was velvet paws on the steering wheel, a leap from the hood or during a quick break in a child seat - the star photographer and his model showed that the new Corsa offers outstanding spaciousness and quality along with first-class design...
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