april 26, 2023 - Cupra
Cupra x Rosalía from A to Z - How the unconventional challenger collaboration was created
- The new #cupra campaign is a reinterpretation of ROSALÍA’s song ‘Abcdefg’, inspired by the spirit, attitude, and mindset of the brand, and featuring the stellar participation of the artist
- It took three months of production, five days of filming, and more than 40 scenes highlighting CUPRA’s Barcelona roots to complete the piece
- For each letter of the alphabet, the Spanish superstar uses words that represent the essence of the #cupra brand
‘C’for #cupra and ‘R’ for ROSALÍA, this is the story of two paths converging to inspire the world from Barcelona. Featured in the new #cupra brand campaign, ROSALÍA recites a different ‘Abcdefg’ to the one on her Grammy award-winning album MOTOMAMI, in a piece that breaks conventions and extends beyond cars. It explores the spirit, attitude and mindset of the brand with its own unique alphabet. Find out what’s behind CUPRA’s latest collaboration with one of the most internationally acclaimed artists of the moment.
Further information in the press release to download
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