Press release
486KB
november 08, 2018 - Skoda
World premiere of the new ŠKODA KODIAQ GT at CIIE 2018 in Shanghai
- ŠKODA participates in China International Import Expo 2018 and further strengthens its presence in China
- ŠKODA #auto CEO #bernhardmaier meets Chinese President Xi Jinping
- Premiere of the ŠKODA #kodiaqgt at the Czech stand of the CIIE 2018
- KODIAQ GT is another milestone in ŠKODA’s #suv campaign in China
ŠKODA is taking part in the first China International Import Exhibition (5-10 November 2018) in Shanghai, where the brand’s new flagship model #kodiaqgt makes its world premiere, with which ŠKODA continues its #suv campaign in China. Alongside Czech delegates, the CEO of ŠKODA #auto, #bernhardmaier, attended a meeting on Monday with Chinese President #xijinping and the Czech Head of State Miloš Zeman. “China remains an important cornerstone of ŠKODA’s growth strategy. Together with our partners, we will continue with our largest-ever five-year investment plan of over 15 billion RMB in China and further strengthen our presence on the Chinese market,” said #bernhardmaier, ŠKODA #auto CEO at the Czech China Business Forum held during the CIIE. “The CIIE provides an excellent opportunity for ŠKODA to highlight our long-term commitment to ŠKODA’s strongest single market. Furthermore, we are excited to introduce our new flagship model, the #kodiaqgt, at the Czech National Booth.”
ŠKODA #auto is one of the most successful Czech companies in China. With the #kodiaqgt, ŠKODA is appealing to lifestyle-oriented customers with a vehicle that combines the robustness and versatility of an #suv with the sporty elegance and dynamism of a coupé for the first time in the #suv class. The new #kodiaqgt celebrates its official premiere in China at the Guangzhou Motor Show (16-25 November 2018). Dr. Ralf Hanschen, President of ŠKODA China said: “The ŠKODA #kodiaqgt is another milestone in our #suv offensive in China. With the launch of the #kodiaqgt, we are also rolling out new initiatives to further raise the ŠKODA brand awareness. We will continue to provide customers with clever solutions for a better life.” During President Xi Jinping’s state visit to the Czech Republic two years ago, Volkswagen, SAIC and ŠKODA #auto signed a Memorandum of Understanding that included a five-year investment plan of over RMB 15 billion. This is the largest investment programme in ŠKODA’s history in China.
ŠKODA's #suv campaign in the Chinese market is an important pillar of this initiative. This campaign began with the introduction of the large #suv ŠKODA KODIAQ in 2017. The compact KAROQ and KAMIQ #suv models were launched the Chinese market in the first half of 2018. The ŠKODA #kodiaqgt will be the Czech brand’s new top model in China. ŠKODA’s first #suv Coupé is the next milestone in the brand’s #suv campaign. ŠKODA’s good relationship with China has a long history: In 1935 the ŠKODA POPULAR was exported to China. A year later, the brand was running five commercial agencies in the country.
181017-KODIAQ-GT-1
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181107-SKODA-CEO-at-Czech-China-forum
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181107-SKODA-CEO-makes-a-speech-at-Czech-China-Forum
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181107-SKODA-KODIAQ-GT-at-CIIE
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