Press release
797KB
may 10, 2018 - Nike
How to get the Skepta Air Max 97/BW SK
Last summer, #Skepta released his first collaborative sneaker with #nike, the #airmax97 SK. Its design combined insight from the grime star’s local London scene with inspiration drawn from trips to Essaouira, Morocco. The London-born artist’s second #nike silhouette follows the theme of connected culture, this time drawing on his relationship to Paris (which was one of the first places he broke outside the UK) by bridging a gap between Paris and London.
Linked by train, the two cities stand among Europe’s style capitals (not to mention being actual capitals) and the #nike Air Max 97/BW SK ties them together through the tricolore reference but more discretely honors the #nike Air Max BW’s cultural cache in both places.
Designed by Tinker Hatfield, the #nike Air Max BW originally released in 1991. At the time, the shoe featured the largest visible Air bag, but because it was sandwiched between the release of the Air Max 90 and the Air Max 180, it has had a rather surreptitious rise to cult status. Though release was ultimately limited in the United States, the shoe profited from more liberal distribution in Western Europe.
There the Air Max BW found favor among a variety of subcultures. In France, particularly Paris, it was adopted by both the hip-hop community and among football supporters.
Further information in the press release to download
20180316 NIKE 02 183 RGB F1 79168
2256x3000, 3MB
20180316 NIKE 09 093 RGB F2 79164
2257x3000, 5MB
20180316 NIKE 09 145 RGB F2 79162
2257x3000, 3MB
20180316 NIKE 12 035 RGB F1 79169
2256x3000, 5MB
20180316 NIKE 13 110 RGB F1 79165
2256x3000, 3MB
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