Press release
3KB
august 23, 2016 - Adidas
adidas Originals By Rita Ora Color Paint Pack
History is built on creativity and adaption. Two years into their collaborative relationship #adidas #originals and #ritaora continue to innovate in their combined visions while developing a true synergy. We’ve continued to be inspired by Ora, our Original icon and the queen of color, chaos and attitude. Unique details and fits unite two ranges for Q3 & Q4. Mesmeric lines and camouflaged clues draw us into a Color Paint kaleidoscope of rigid naiveté and lean cuts in a pack quite literally painted by numbers, while badass block builders own winter in a deconstructed range of bold playfulness and clashing graphic color cues emblazoned across playful unisex fits.
Follow numeric cues to a floral fantasy of outsize petals in the Color Paint Pack. Retro painting-by-numbers inspired the #adidas #originals by #ritaora team to honor a concept conceived of individualist creativity and interpretation. Adopting a feminine palette of dusky pinks against blank canvas monochrome in bold scale variations on all-over prints; expect a Do-It-Yourself playground for style mavericks. Silhouettes are long, organic flow sliced by lean verticals and contrast horizontal lines: wide sailor pants with a cropped tank boasting three stripes, a hero long-line skinny dress against a bomber track top with supergirl collar and trefoil detail. Playfully sophisticated accessories include wide-brimmed floppy hat and a transparent TPU mini airliner. On feet, the modern apparel fits and contrasts flatter #originals footwear icons: Superstar and Stan Smith’s blank canvas get partially painted, leaving the rest to your imagination.
Follow numeric cues to a floral fantasy of outsize petals in the Color Paint Pack. Retro painting-by-numbers inspired the #adidas #originals by #ritaora team to honor a concept conceived of individualist creativity and interpretation. Adopting a feminine palette of dusky pinks against blank canvas monochrome in bold scale variations on all-over prints; expect a Do-It-Yourself playground for style mavericks. Silhouettes are long, organic flow sliced by lean verticals and contrast horizontal lines: wide sailor pants with a cropped tank boasting three stripes, a hero long-line skinny dress against a bomber track top with supergirl collar and trefoil detail. Playfully sophisticated accessories include wide-brimmed floppy hat and a transparent TPU mini airliner. On feet, the modern apparel fits and contrasts flatter #originals footwear icons: Superstar and Stan Smith’s blank canvas get partially painted, leaving the rest to your imagination.
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