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april 21, 2016 - Mercedes-Benz

Laureus World Sports Awards 2016

  • Djokovic, Rosberg, Hamilton and Puyol lead sports stars wearing SneakersforGood at #laureus Awards
  • ‘It's a fun way to get the message of #laureus out into the world’ – says Nico Rosberg
  • Get involved in the sporting conversation around the #laureus World Sports Awards @LaureusSport using SneakersforGood and #lwsa16.
Novak Djokovic and #nicorosberg led the way as the world's top athletes joined the Sneakers For Good campaign at the #laureus World Sports Awards in Berlin.The SneakersforGood campaign is a way for some of the biggest names in #sport – including many of those nominated for tonight’s awards – to tell their stories about how #sport can change lives: both through the work of #laureus #sport For Good and also the impact #sport had on their own life.Djokovic - nominated in the Sportsman of the Year category - hit social media before he joined the party, showing his support for the big message behind a glittering night of sporting celebration. And Germany's own Rosberg - nominated as part of the Mercedes F1 team and fresh from victory in Shanghai - had sneakers almost as dazzling as the flash bulbs popping all along a packed red carpet."It's a fun idea," said Rosberg. "Most of us seem to have gone for white ones. It's a fun way to get the message of #laureus out into the world."Djokovic, who performed an acrobatic jump to show off his sneakers on the Red Carpet, said:“We’re here to celebrate #laureus and what they stand for. For 16 years they have done so much with #sport For Good. They have changed so many young lives for the better.”The tuxedos - and some of the ballgowns - were finished off with a range of sneakers, from bright white to super-cool vintage.Germany’s Jan Frodeno, the former Olympic triathlon champion and the 2015 world champion, had sneakers that told their own story – decorated with the dates of his big wins, a German flag and colours to reflect the three disciplines of the triathlon.“Sport defines my everyday life,” said Frodeno. “My mood depends on the session I had in the morning. Thankfully I had a good one this morning in the swimming pool!”The #laureus World Sports Awards supports #laureus #sport for Good by showcasing the incredible work it does to transform the lives of individuals and communities around the world by using the power of #sport as a tool to combat challenging social issues. Since its inception, #laureus #sport for Good has raised over €100 million and supported over 150 projects worldwide which use #sport to tackle violence, discrimination and disadvantage.

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- Videos (8)
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- Photogallery (52)
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- Documents (3)
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