As a lifelong fan, #lebronjames has always been drawn to the competitive spirit and the legendary figures of #sport. When he was growing up in the ’90s, he’d watch whatever game happened to be on TV a...
Designer #jasonpetrie has worked with #lebronjames for more than a decade. Their collective output includes every LEBRON signature from the 7 on, as well as contribution to the ever-popular LEBRON Sol...
Featured last night for the first time, the #lebron15 is the most technically advanced shoe of LeBron James’ career. The shoe, designed by Jason Petrie, features evolved Flyknit construction and an ad...
The creation of a legendary basketball shoe is a two-step process, one whose two steps are as separate as they are necessary. First, of course, there is the matter of design, when designer and player ...
New episodes of Carpool Karaoke: The Series will be available on #apple #music every Tuesday starting August 8. #johnlegend and #aliciakeys are two of the celebrities who will take the wheel.More info...
This is a special LEBRON 14 PE for #lebronjames....
Nike’s FlyEase technology continues to evolve with the debut of the new lebronsoldier 10 FlyEase.While the earliest iterations of FlyEase focused on replacing traditional lacing systems with something...
Six Nominees in seven #laureus categories announced todayBolt, #biles, #ledecky, Neymar and Phelps lead the Olympic challengeLeBron James, Ronaldo and Rosberg also on shortlistNew Award “Best Sporting...
LeBron James’s debut signature shoe, the #nike #airzoomgeneration, returns on January 25....
This is a special #nike #zoom #lebronsoldier10pe for #lebronjames....
The White Camo colorway of the #nike #zoomlebronsoldier10 iD honors veterans for Veteran's Day. As tonight's Cleveland vs. Washington game begins, the camo #nike iD option will go live on #nike.com....
The #lebron13 launched last fall in Akron, Ohio with a goal bigger than simply introducing a shoe.LeBron made it clear at that launch: he wanted to engage his hometown in a mission of creativity and c...
Last year, the impossible happened. A deficit so hopeless, only the extraordinary could conquer it. But a gutty shot and a stunning chase-down block later, and the dream was realized. A championship w...
LeBron James made his 12th annual trip to China as a part of the Nike/LeBron James 2016 Asia Tour. Visiting both Guangzhou and Beijing, the champion encouraged kids to believe in their abilities and o...
Press release available only in original language. LeBron James will wear the #lebron13 Elite — an evolved version of his 13th shoe — as he seeks his third ring.The key technical upgrades to the #lebr...
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